We are the only full adult novelty store in town; we carry items such as but not limited to; Women’s and men’s adult toys, lubricants, enhancement items, magazines, DVDs, restraints, ect…. We also carry items for bachelor and bachelorette parties, & birthday gag gifts. We have an assortment of sexy lingerie for men and women, corsets, hosiery, gloves, and toy bags. We also do 2 night DVD rentals if you wish not to own. Our staff is friendly and open to answer any personal questions you may have.


Established in 2008
We are the only full adult novelty store located in Chico, CA. Thanks to our wonderful array of customers we have been able to strive in these hard economic times and continue to grow, allowing us to provide a vaster selection of new product for our customers. We are now nearly a 4,000-square-foot warehouse. “Which includes anything from lingerie to outlandish sex toys and a host of confusing and sometimes unidentifiable sex-related objects in between” -CN &R (local news paper). We have many selections for men, women, and couples. Our objective is to deliver a name brand product at a reasonable cost. We have the most reasonable rates around and pride ourselves with the ability to keep our prices comparative to internet costs. We have an extremely knowledgeable staff that allows you to feel comfortable with any intimate questions you may have. We stay as active within our local community providing fun filled events.

Meet the Business Owner: Paul F.

“It’s a common assumption that a healthy sexual relationship will help keep people together. We’re told over & over again, in movies, televisions, magazines that we have to be sexual to be happy. Many resort to drugs to try to keep the sexual drive alive, legal and illegal. Others find ways to keep the sex fun, erotic and exciting through sexually engaging movies, toys, or dressing-up. We believe we are providing a valuable service to our community, we are here to educate and help people, to put that spark back into their lives, so they are not out looking for something else when maybe it’s just something missing in the bedroom.” That said owner Paul F. has developed a thriving business, he and his brother Greg (serving in Korea) opened Playtime 4 You four years ago. The success of Playtime is driven by the need of the products by all selections of society; Professional, white collar, blue collar, all races, all religions, all sexual orientation. …anyone who wants to keep the spark